Our Company
We began over 40 years ago as a savings and loan association with one branch in the Chinatown district of Los Angeles. It has grown to our present stature as a full-service commercial bank with over 120 locations worldwide. The need of our customers have always been instrumental in chartering our course.
Our distinct and unique corporate culture is a distinguishing factor that sets us apart from other organizations. Our associates work with our six cultural attributes in mind, which have formed the foundation of our success today.
Results-Driven Performance – We reward and promote individuals who achieve high and results-driven performance. We set goals and measure them, and we always get our job done. We demonstrate consistently strong performance and set higher standards for ourselves.
Entrepreneurial Mindset – Our entrepreneurial mindset is the core of our culture. We keep things simple by minimizing complexity and finding practical solutions to complex problems. We have a strong sense of urgency, as efficiency is vital to success.
Accountability – We believe in accountability. We don’t pass on problems. If we identify an issue, we understand it and quickly solve it. We accept responsibility for our actions and take ownership of our decisions because we’re reliable.
Attention to Detail – We pay attention to details and make a conscious effort to understand causes instead of just the effects. We think analytically and systematically, making decisions that are informed by research and data. We have a deep understanding of our business – not just what we do, but how and why we do it.
Customer Win-Win Relationships – We strive to create positive customer experiences and win-win relationships. We listen well so that we can better understand the needs of our customers. We strive to exceed customer expectations so that, in the minds of our customers, we are the best in what we do.
Pride of Ownership – We have pride of ownership. We are vested in our performance and in our success. We like our jobs and we treat this company like it’s our own. We go the extra mile to help others because we know it supports the success of the Bank.
Extending our cross-border banking solutions to customers. Our cross-border banking approach allows us to focus on new business opportunities in the United States and Greater China, opening doors and seamlessly navigating the financial needs of these two diverse regions. This focus guides our decision-making across virtually every aspect of our operations: the products we develop, the expertise we cultivate and the infrastructure we build to help our customers conduct business.
Optimizing our consumer banking in the communities we serve. We are committed to helping new and existing customers achieve their goals through a variety of banking products. With over 120 locations in our network, we continue to provide financial solutions and products to businesses and individuals that can make a positive impact to their financial goals.
Developing talents and growing our talent base. We remain focused on strengthening our recruiting process and growing internal talent. Over 50% of our supervisory and managerial positions are filled internally, and we are targeting these positions to be filled by our associates at a rate of 70% in the next few years. We are also seeking the right talent to join us as we are expanding our business in new industries and in new regions.
We foster mutual respect among our associates. At Brenix Credit Union Bank, we hire, develop and promote employees based on merit and provide an open, supportive, and inclusive working environment. We are committed to building a diverse and inclusive environment where employees are valued and respected. We embrace our differences and collaborate together on a variety of ideas and perspectives.
Community
Our commitment to the communities we serve starts with our commitment to operating with integrity and being a great corporate citizen. We offer only products and services that our customers need and benefit from. While we work hard to make a profit and superior return for our shareholders, we have steered clear of practices like subprime lending that harm our customers and communities. At the same time, as an industry expert on affordable housing and small business lending we play a key role in building healthy communities.
Our community programs focus on four major initiatives.
- Fostering a Spirit of Philanthropy: As a catalyst of foreign direct investment from China we foster a philanthropic spirit with our customers as part of a well-rounded strategy. We help our business partners from China understand the American philosophy of “giving back” and encourage them to find ways to strengthen the communities in which they do business.
- Steadfast Support: We are steadfast supporters of dozens of organizations and initiatives that deliver results. Perhaps most notable is our long-standing partnership with United Way. Over the past decade our employee donation program has raised millions of dollars to support the “Creating Pathways Out of Poverty” program.
- Financial Education: With our support, several organizations offer financial education that includes learning the value of money, developing positive spending habits, understanding how to manage money and credit and setting personal financial goals. We also offer financial literacy initiatives for the unbanked and underbanked.
- Supporting Small Business: We initiated a program to host in-branch SBA workshops conducted in English, Spanish and Chinese.
Our values serve as a compass for our actions and describe how we do things.
Absolute Integrity – Our actions will reflect our commitment to true honesty and openness. We will make decisions based on the best interests of the bank and its customers and will accept responsibility for our actions truthfully and candidly.
Customer Alignment – Our focus, first and foremost, is to meet customer expectations and anticipate their needs.
Creativity – We will empower associates to examine problems and processes in a creative manner, and to actively seek creative viewpoints and ideas from a variety of sources.
Respect and Fairness – We will treat everyone equally in a consistent manner. We will reward and recognize associates according to standard objectives of merit.
Unification – We will actively promote teamwork through open communication and through the soliciting of ideas and information throughout the bank.
Expertise and Professionalism – We will provide opportunities for individual and professional growth for all associates. We will commit to delivering banking products and services in the highest standards and quality. We will act with competence and pride, and will continually seek to improve our abilities and our bank.
Selflessness – We will act in a selfless manner by putting the interests of the bank ahead of our own and by proactively supporting one another in achieving great results.
As the premier financial bridge between East and West, Brenix Credit Union Bank’s geographic reach and specialized skills, expertise and infrastructure enable customers to satisfy business and financial needs within and between the U.S. and China. This bridge provides our customers with superior access to unique opportunities. It also provides them with the cultural, geographic and financial insight of a trusted advisor.
We are a top-performing bank with over 120 locations between East and West, including the U.S. markets of California, New York, Georgia, Nevada, Massachusetts, Texas and Washington. In China, our presence includes Hong Kong, Beijing, Shanghai, Shenzhen, Guangzhou, Chongqing, Shantou, and Xiamen.
Over the past 40 years, we have grown from a local community bank to a full-service commercial bank with more than 120 locations across the U.S. and China.
Today, we are one of the fastest-growing banks in the nation. We rank among the 30 largest publicly traded banks in the United States and are the largest independent bank headquartered in Southern California. And since 2010, we have been recognized by Forbes as one of the top 100 best banks in America.
